Where the Next Rupee of Promotion Goes.
Every planning cycle, commercial teams decide where promotion spend goes next. Three commercial excellence leaders compare how they make that call, how they target HCPs, and how they show it worked.
What you’ll take away- How three companies decide where the next rupee goes
- HCP targeting and promotion return
- Spend reallocation, attributed to P&L
- Master data across SKUs, HCPs and channels
Speakers to be announced