One Formulation Change, Four Functions.
A formulation change starts in R&D, then lands on manufacturing, commercial and supply, usually in separate meetings with separate numbers. FMCG and pharma leaders trace one change end to end, with a short live build to make it concrete.
What you’ll take away- Tracing one change across R&D, manufacturing, commercial and supply
- Master data that holds across SKUs, HCPs and channels
- Reallocating spend and recovering OTIF, attributed to P&L
- Where FMCG and pharma decisions differ, and where they rhyme
Speakers to be announced