Decision AI for Commercial Excellence

Know why performance moves. Act while you still can.

Book a demo See the decisions

From reports to decisions.

Today

  • Weeks stitching data and context by hand.
  • Your dashboard shows what happened.
  • RCA arrives after the window to act has closed.
  • Each tool, its own answer.

With DecisionX

  • A reasoned answer in 60 seconds.
  • What changed. Why. Next best action. Likely impact.
  • Proactive signals, while you can still act.
  • One brain. One answer, reasoned cross-functionally and causally.

Decisions you own.

Every decision is traced from blind spot to cause to expected impact.

One Commercial Brain you can Reason Over.

All data systems

Data warehouse
CRM and ERP
Market and third-party data
Marketing and media data
Documents and tribal knowledge

Four decision blocks

Commercial ReasoningEarly interventionPortfolio & PricingLifecycle and pricingSales IntelligencePrioritise HCPsMarketing IntelligenceSpend optimisation

Actions that can be automated by action agents

  • Backfill vacant territories
  • Re-prioritise HCP call lists
  • Reprice and rationalise SKUs
  • Shift media budget to what converts
  • Re-forecast and reconcile orders

Your team approves before anything executes.

  • Domain trained for your industry
  • Causal AI for complex reasoning
  • Sits on your systems and model choice

Proactive, on your rhythm.

Daily

Proactive signals in your inbox.

Brand X down in the West

  • WhyTwo territories vacant
  • NextBackfill. Re-prioritise HCPs
  • ImpactDecline caught early
Email · Chat
Weekly

Diagnosis before the review.

Monthly

Reports and boards, built for you.

Guides for commercial leaders.

Ranked, sourced priority sequences from The Decision Desk.

Commercial ExcellenceEleven decisions The AI Impact Guide for Commercial Excellence in Pharma & CPG A ranked, sourced sequence for both Pharma and CPG, with the dollar impact behind each decision. Get the guide
CEOThe CEO Guide to AI in PharmaGet the guide CDO / CAIOCDO/CAIO Guide for AI in PharmaGet the guide

See it on one of your own decisions.

See DecisionX on your data, your context, your decisions. First value in 15 days.

Request a demoRead a case study