NPD ExcellenceEleven Decisions

The AI Impact Guide for NPD Excellence Leaders.

Most CPG innovation AI roadmaps fund the exciting generative-design demo first and the highest-leverage decision last. This guide gives you the right order, a ranked, sourced priority sequence from concept to shelf, with the dollar, speed, and failure-rate impact behind each.

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What's inside the guide.

Eleven questions. Two functions. One sourced sequence.

  1. 01Strategy: what should NPD AI actually optimise for?
  2. 02Sequencing: how should we sequence NPD AI investment?
  3. 03Concept & insight: where should these teams start?
  4. 04Formulation & launch: where should these teams start?
  5. 05Data foundation: what does NPD AI require?
  6. 06Build, buy, partner: what goes where?
  7. 07Governance: how should it differ by risk tier?
  8. 08Operating model: centralised or federated?
  9. 09People: what happens as AI scales?
  10. 10Upskilling: how do we adopt without stalling?
  11. 11Compounding value: how do we know it's working?
Two sequencing lensesWhen to fund a use case, by lever and proof speed, and whether it has earned funding at all, by opportunity and capture readiness.
A ranked, sourced priority listSeparate final sequences for Concept & Insight and Formulation & Launch, with speed and cost impact cited to named research.
A 12-month agendaPlus the target NPD AI stack, one connected brain instead of ten point tools, with a role-by-role change plan.

18 to 24 months

The traditional CPG concept-to-shelf cycle runs 18 to 24 months. PepsiCo compressed theirs to 6 weeks using generative AI.

Industry CPG innovation research · cited in the guide 06121824monthsTraditionalPepsiCo6 weeks

More guides from The Decision Desk.

Seven guides, from the CEO agenda to the plant floor. Each is a ranked, sourced priority sequence, built on research from Bain, McKinsey, Deloitte, BCG, EY, ZS and MIT NANDA.

CPG NPD01The AI Impact Guide for NPD Excellence LeadersGet the guidePharma Manufacturing02The AI Impact Guide for Pharma Manufacturing LeadersGet the guideManufacturing Excellence03The AI Impact Guide for Manufacturing LeadersGet the guideR&D Excellence04The AI Impact Guide for R&D Excellence LeadersGet the guideCommercial Excellence05The AI Impact Guide for Commercial Excellence in Pharma & CPGGet the guideCDO / CAIO06From Data Platform to Pharma Decision InfrastructureGet the guideCEO07From AI Activity to Pharma AI AdvantageGet the guide
The Decision Desk · NPD Excellence Guide

NPD Excellence Guide to AI.

Eleven questions. Two functions. One sourced sequence. Free, no spam, no sales pitch first.

Backed by PepsiCo, Nestlé, Mondelēz and Clorox case research

The Decision Desk

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